Promoting Your Book in 2009

It's not as hard as you may think. And, it's not as easy as you may think. But, in the end, it's after your book is completed - and published - that the real work begins. Regardless of how you published it, you are still the best person to market your book.

With the publishing industry changing so rapidly - big publishers cutting back on manuscripts, small publishers closing their doors, even POD companies cutting back on personnel, some people may think this is not a good time to write and promote a book.

They would be wrong. Write your book.

Be clear before you put fingers to keyboard what success means to you. It's unlikely your book will be a best-seller (but it could be); it's unlikely your publisher will spend a lot of time or money getting the word out (they usually ask for YOUR marketing plan up front); and it's unlikely that you have enough friends and family to make this publishing endeavor a big payback.

So...what are your options? We like to talk about "book as brochure." When you utilize your book as a calling card - it can help increase business for you. When you finally have a book - the recognition and credibility is huge! Anyone who has ever written a book can attest to the sudden "expert" status they gained by being published (even being self-published).

If you are ready to market, here are some tips on book marketing trends , from a post I wrote over at the Small Business Trends blog, for Anita Campbell and her readers. I hope it helps you market your book in 2009. The other content will help you market your business in 2009. How can you lose?

Comments

[Stefanie Hartman]

Great post. People need to stop reacting to tough economical times with trying to save and start reacting with getting out there and doing something.

[Storyheart]

I totally agree in what you are saying, I have said the same many times on interviews, my radio program or in blogs of my own..

Good for you

Storyheart

[Jackie]

Bizymoms was recently honored to talk live with Bestselling Authors Dr Gary Chapman and Beverly Lewis, listen to the audio podcast - http://www.bizymoms.com/podcast/index.html
The Secret is the first of an exciting new Family Stories Series called Seasons of Grace by Best Selling Author Beverly Lewis, check out her interview -
http://www.bizymoms.com/books/secret-beverly-lewis/interview-with-beverly-lewis.html
Books on Love, Relationship and Life by Best Selling Author Gary Chapman - http://www.bizymoms.com/podcast/what-is-love-is-a-verb.html